How No-code tools can automate your daily press releases

Staying ahead in the news cycle requires speed and automation. Instead of manually crafting press releases for every relevant update, why not automate the process? By integrating Make.com, RSS feeds, ChatGPT, and Gmail, you can create a system that generates, refines, and distributes press releases in real-time.

Let’s explore three different architectures—ranging from simple to advanced—to help you implement an automated press release workflow that fits your needs.

Basic Automation: RSS + Gmail

If you're looking for a straightforward solution, this setup is ideal. It automates the detection and distribution of new content using an RSS feed and Gmail.

How It Works

• RSS Feed Monitoring: Make.com watches a specific RSS feed (e.g., a news site or company blog).

• Gmail Notification: When a new article appears, Make.com triggers an email via Gmail to your PR team.

• Manual Review & Distribution: The team refines the press release before sending it out.

Use Case Example

A startup wants to notify journalists whenever a new blog post is published. Instead of manually checking for updates, the PR team receives an automated email with the latest article, allowing them to react quickly.

Limitations

1. Requires manual intervention to craft the actual press release.

2. No AI-generated content—just notifications.

   
   

This setup is great for those who want automation without full AI involvement. But what if you want to generate press releases automatically?

2. Intermediate Automation: RSS + ChatGPT + Gmail

Here, we introduce ChatGPT to generate press releases from RSS content before sending them via Gmail.

How It Works

• RSS Feed Monitoring: Make.com detects a new article by watching a specific RSS

• Content Processing with ChatGPT: The article's summary is sent to ChatGPT, which generates a press release based on a predefined template.

• Gmail Distribution: The AI-generated press release is sent to a predefined list of recipients.

Use Case Example

A tech company wants to automatically generate press releases whenever a product update is published on their blog. ChatGPT structures the announcement, and Gmail ensures it reaches journalists instantly.

Advantages

1. Eliminates manual drafting.

2. Ensures consistency in press releases.

3. Faster turnaround time.

Potential Drawbacks

1. AI-generated content may still require occasional human review.

2. Limited ability to customize releases based on different audiences.

For companies seeking faster press release generation, this is a great middle-ground. But what if you need a more dynamic, multi-channel approach?

3. Advanced Automation: Multi-Step Press Release System

In this setup, we go beyond email distribution, integrating ChatGPT, Gmail, Slack, and social media for a fully automated PR strategy.

How It Works

• RSS Feed Triggers Make.com when a new article is published.

• ChatGPT Generates a Press Release based on advanced templates, incorporating tone adjustments depending on the audience.

• Multi-Channel Distribution:

  • Gmail: Sends the press release to journalists and PR contacts.

  • Slack: Notifies the internal team for approval.

  • Twitter & LinkedIn: Posts a summary of the press release.

Use Case Example

A multinational company wants to automate announcements across email, internal communication, and social media. As soon as a new product update is published, Make.com ensures the news is shared across multiple platforms simultaneously.

Key Benefits

1. Full automation from content detection to distribution.

2. Immediate multi-channel outreach.

3. Internal visibility via Slack ensures oversight.

Challenges to Consider

1. Requires fine-tuning to avoid AI-generated errors.

2. Needs robust filtering to ensure only relevant content is processed.

   
   

This setup is perfect for businesses that need highly automated, multi-platform press release distribution.

Which Automation Level Suits You Best?

The right automation level depends on your goals:

• Basic (RSS + Gmail): Ideal if you only need notifications for new content.

• Intermediate (RSS + ChatGPT + Gmail): Best for companies that want AI-generated press releases with minimal manual effort.

• Advanced (Full Multi-Channel Automation): Essential for brands needing instant, multi-platform distribution.

By leveraging Make.com, RSS feeds, ChatGPT, and Gmail, you can streamline your press release process and ensure you're always ahead of the news cycle.

Are you ready to implement your own automated press release system? Start small and scale as needed—the future of PR is automation.

Want to know more? Let's ge in touch!

FAQ – How to Build an Automated Press Release System with Make.com, RSS, ChatGPT, and Gmail

1. What are the main benefits of automating press releases?

Automating press releases saves time, ensures consistency, and improves responsiveness to news updates. By integrating tools like Make.com, RSS feeds, ChatGPT, and Gmail, companies can:

• Instantly detect new content and generate structured press releases.

• Reduce manual effort while maintaining quality.

• Distribute announcements across multiple channels (email, Slack, social media) in real-time.

  
  

This is especially useful for businesses that frequently publish updates or need to react quickly to industry trends.

2. What tools do I need to set up an automated press release system?

To implement this automation workflow, you’ll need:

• Make.com: To connect different services and automate workflows.

• RSS Feed: To track new content from a blog or news source.

• ChatGPT (via OpenAI API): To generate AI-powered press releases based on predefined templates.

• Gmail (or another email service): To distribute the generated press release to journalists or stakeholders.

For advanced setups, you may also integrate Slack for internal notifications and social media platforms for broader distribution.

3. Can AI-generated press releases fully replace human-written ones?

Not entirely—while AI can draft well-structured press releases quickly, human oversight is still recommended for quality control.

Some key considerations include:

• AI-generated text may lack nuanced messaging tailored to specific audiences.

• Industry-specific jargon or compliance requirements might require manual adjustments.

  
  

A hybrid approach works best: use AI for speed and efficiency but have a PR professional review critical announcements before distribution.

4. What are common mistakes when automating press release workflows?

Some frequent pitfalls include:

• Lack of filtering: If your RSS feed includes all blog posts indiscriminately, irrelevant content might trigger unnecessary press releases.

• Over-reliance on AI: Without human review, errors in tone or factual inaccuracies could slip through.

• Poor email list management: Sending automated emails without proper segmentation can lead to low engagement or unsubscribes.

  
  

To avoid these issues, fine-tune your automation rules and ensure a balance between automation and editorial oversight.

5. How can I scale my automated PR system beyond email distribution?

For a more comprehensive strategy, consider expanding your automation by integrating additional channels such as:

• Slack notifications: Keep internal teams informed about new announcements.

• Social media posting (Twitter/LinkedIn): Automatically share key updates with followers.

• CRM integration: Sync with HubSpot or Salesforce to track journalist interactions.

Scaling requires careful planning—ensure each channel receives appropriately formatted content suited for its audience.

🚀 Need help setting up your own automated PR system?

At Automations Lab, we specialize in process automation using tools like Make.com and Zapier to seamlessly integrate third-party software via APIs and webhooks. Contact us today to streamline your PR workflow!