Automating marketing management: from campaign scheduling to performance tracking

A fast-growing marketing agency, managing campaigns for multiple clients across various platforms, approached Automations Lab with a common challenge: keeping track of their campaigns was becoming overwhelming.

Their team was juggling Facebook Ads, Google Ads, TikTok Ads, LinkedIn Ads, and email marketing through Mailchimp—all while coordinating design assets in Canva. With each campaign requiring manual scheduling, launch, and performance tracking, they were losing time, missing deadlines, and struggling to maintain visibility across all ongoing initiatives.

Understanding the Starting Point

We started by sitting down with their team to understand their workflow. What we discovered was a patchwork of spreadsheets, scattered notes, and a growing sense of frustration. Campaigns were being delayed due to miscommunication, budgets weren’t always allocated correctly, and performance tracking was a manual, time-consuming task. The agency’s marketers were spending more time managing logistics than executing high-impact strategies.

Our Journey Together

To tackle these inefficiencies, we designed an end-to-end automated solution that allowed the agency to plan, launch, and monitor dozens of campaigns simultaneously—all without losing control.

Campaign Scheduling

Instead of manually entering campaign details into different platforms, we implemented an AirTable-based campaign planner. Now, marketers could schedule campaigns in one place, with Make.com automatically distributing the details to Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Mailchimp.

Automated Campaign Launch

Once a campaign was approved, Make.com triggered the launch across multiple platforms. Assets from Canva were automatically pulled into the right ad sets, and budgets were allocated based on predefined rules. No more last-minute uploads or misplaced creatives.

Real-Time Campaign Management

Make.com continuously monitored campaign performance, fetching real-time data from ad platforms and email marketing tools. If a campaign was overspending, underperforming, or needed adjustments, automated alerts were sent to the marketing team via Slack and email.

Cross-Platform Performance Tracking

Finally, we built a central performance tracker in AirTable to eliminate the hassle of logging into multiple dashboards. This dashboard consolidated data from all platforms, giving the team a single source of truth. Now, they can compare metrics, track ROI, and generate reports without tedious manual exports.

Making It Happen with Make.com

The backbone of this transformation is a seamless automation ecosystem powered by Make.com. We connected AirTable, Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, Canva, and Mailchimp, ensuring campaign data flowed effortlessly between platforms. With automations handling repetitive tasks, the marketing team could focus on strategy and creativity instead of admin work.

The Results Speak for Themselves

• 50% reduction in time spent on campaign setup – No more manual input across multiple platforms.

• Faster execution of marketing initiatives – Campaigns now launch on schedule, with zero last-minute scrambling.

• Better visibility into performance – A centralized dashboard replaced scattered reports, enabling faster and smarter decision-making.

• Fewer budget errors – Automated budget allocations reduced miscalculations and overages.

One of the agency’s marketing managers summed it up best:

Before, it felt like we were constantly chasing campaigns. Now, everything runs like clockwork, and we can focus on what really matters—creating great marketing strategies for our clients.

Looking Ahead

By automating campaign scheduling, execution, and tracking, we didn’t just solve today’s inefficiencies — we future-proofed their marketing operations. With scalable automations in place, this agency can now handle twice the campaign volume without adding new team members.

Do you want to talk about how we can help streamline your marketing campaign workflow and unlock more time for creativity. Book a free 30-minute consultation with us