Best tools for social media automation and how to orchestrate them with Make.com
- Federico Donati
- Feb 25
- 5 min read
Updated: Feb 28
Managing multiple social media accounts efficiently requires more than just posting content. You need scheduling, analytics, and engagement tracking—all without spending hours switching between platforms. That's where no-code automation comes in.
Instead of using separate tools in isolation, what if you could connect them into a seamless, automated workflow? Make.com is an orchestration layer that integrates tools like Airtable, ChatGPT, Buffer, Hootsuite, Sprout Social, Later, and SocialBee into a unified system.
Let’s explore how Make.com can streamline your social media automation, comparing different tools and showing how to get the most out of them.
Social Media Scheduling: Automate Content Delivery
Posting consistently across multiple platforms is a challenge, but automation tools make it easier. The most popular scheduling tools include:
Buffer – A user-friendly tool with queue-based scheduling.
Hootsuite – Great for managing multiple accounts from a single dashboard.
Later – Focused on visual content, with a strong Instagram scheduling feature.
SocialBee – Allows for content categorization and evergreen recycling.
While these platforms help you plan and schedule, they lack cross-platform automation—which is where Make.com comes in.
💡 Example automation:
Use Airtable as a content repository.
Connect Airtable to ChatGPT via Make.com to generate captions.
Send approved posts to Buffer or Later for scheduling.
With Make.com, you can set up a single workflow that automatically moves content from ideation to publishing, without manual intervention.
Analytics: Track Performance Across Platforms
Scheduling is only part of the equation. To improve engagement, you need real-time insights. Here’s how top analytics tools compare:
Sprout Social – Offers detailed reports and competitor analysis.
Hootsuite Analytics – Tracks performance across multiple platforms.
Buffer Analytics – Simplified reporting with actionable insights.
But here’s the problem: these tools don’t talk to each other. If you manage multiple clients or platforms, gathering consolidated reports is a headache.
Make.com solves this by aggregating data from multiple sources.
🚀 Example automation:
Pull post-performance data from Sprout Social and Buffer.
Store the data in Airtable or Google Sheets.
Use Make.com to generate a weekly summary and send it via Slack or email.
This means no more manual reporting—just automated, up-to-date insights delivered straight to your inbox.
Engagement Tracking: Never Miss a Conversation
Replying to comments, mentions, and messages in real time is crucial. Here’s how popular tools handle engagement tracking:
Hootsuite Inbox – Collects messages from multiple platforms in one place.
Sprout Social Smart Inbox – Provides conversation tracking and sentiment analysis.
SocialBee Engagement – Helps manage replies across various channels.
Yet, keeping up with engagement manually is overwhelming. That’s where Make.com can automate responses and streamline engagement workflows.
🤖 Example automation:
Use Make.com to detect brand mentions across platforms.
Connect to ChatGPT to draft suggested replies.
Route responses to a team member via Slack or email for approval.
This ensures faster response times while maintaining a human touch.
How to Build a Fully Automated Social Media Workflow
Now that we’ve covered scheduling, analytics, and engagement tracking, let’s see how Make.com orchestrates everything into a single automated system:
1. Content Creation & Approval
Store ideas in Airtable.
Generate draft posts with ChatGPT.
Approve content via a Slack or email workflow.
2. Automated Scheduling
Send approved posts to Buffer, Hootsuite, Later, or SocialBee.
Automatically apply platform-specific formatting.
3. Performance Tracking
Pull analytics from multiple tools.
Store data in Google Sheets or Airtable.
Generate weekly reports and send via Slack/email.
4. Engagement & Responses
Track mentions and comments.
Use ChatGPT for response suggestions.
Notify team members for approval.
With Make.com acting as the central hub, you eliminate redundant tasks and focus on strategy rather than execution.
Ready to Automate Your Social Media Workflow?
The real power of social media automation lies in connecting your favorite tools—not just using them separately. With Make.com, you can integrate scheduling, analytics, and engagement tracking into a single automated workflow, saving time and ensuring consistency.
Instead of switching between apps, let Make.com handle the heavy lifting. Which part of your social media workflow do you want to automate first? 🚀
Want to know more? Book now a 30-minute free consultation with us.
FAQ: Best No-Code Social Media Automation Tools
What are the main benefits of using no-code automation for social media?
No-code automation allows you to streamline repetitive tasks like scheduling posts, tracking analytics, and managing engagement without manual effort. The key benefits include:
Time savings: Automate content publishing, reporting, and responses.
Consistency: Maintain a regular posting schedule across multiple platforms.
Improved insights: Aggregate data from different tools for better decision-making.
Scalability: Manage multiple accounts or clients efficiently.
By integrating tools with Make.com, you can create seamless workflows that eliminate redundant tasks and improve efficiency.
How does Make.com enhance social media automation compared to standalone tools?
While tools like Buffer, Hootsuite, and Sprout Social offer powerful features individually, they don’t communicate with each other natively. Make.com acts as an orchestration layer that connects these platforms, enabling advanced automations such as:
Automated content creation: Generate captions with ChatGPT and store them in Airtable before scheduling.
Cross-platform analytics: Consolidate performance data from multiple sources into a single report.
Engagement tracking: Detect brand mentions and trigger automated responses or team notifications.
This integration eliminates manual work while ensuring a more cohesive social media strategy.
What are common mistakes to avoid when automating social media workflows?
The most frequent pitfalls include:
Lack of human oversight: Over-relying on automation can lead to robotic interactions—always review AI-generated content before publishing.
Poor tool selection: Not all platforms integrate well; ensure your chosen tools support API connections or webhooks for smooth automation.
Inefficient workflows: Automating unnecessary steps can create complexity instead of efficiency—focus on high-impact processes first.
How long does it take to set up an automated social media workflow with Make.com?
The setup time depends on the complexity of your workflow. A basic automation (e.g., scheduling posts from Airtable to Buffer) can be configured in under an hour. More advanced workflows involving analytics aggregation or AI-generated responses may take a few hours to fine-tune. However, once set up, these automations save significant time in daily operations.
Can I integrate Make.com with other marketing tools beyond social media?
Yes! Make.com supports integrations with hundreds of apps beyond social media management, including CRM systems (HubSpot, Salesforce), email marketing platforms (Mailchimp, ActiveCampaign), eCommerce solutions (Shopify, WooCommerce), and project management tools (Trello, Asana). This flexibility allows businesses to automate entire marketing funnels—not just social media—creating a fully connected digital ecosystem.
If you're looking for expert guidance in setting up custom automations tailored to your business needs, let's get in contact: we specialize in process automation using Make.com and Zapier to optimize your workflows efficiently!
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